Creative Briefs – A little slice of agency life We wanted to give you a little glimpse of what life can be like at Cocktail “”
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The Marketing Cocktail
– With a name like Cocktail Marketing, of course we have our own cocktail, it really is the perfect mix! Ingredient List 12.5ml Belvedere Vodka “The Marketing Cocktail”
John Lewis advert arrives… it must be Christmas
As Christmas fast approaches the holiday season is heralded by the eagerly awaited launch of the John Lewis advert on television (due to be aired “John Lewis advert arrives… it must be Christmas”
Our design process
All businesses use design in a variety of ways, from corporate identity and branding, to advertising and marketing, as well as in the development of “Our design process”
Tips for choosing a marketing agency – Infographic
Brand Infographic
Why your brand is like your invisible friend
Crucial tips for choosing the right Marketing Agency
So you’ve just Googled ‘marketing agency’ in the location you’re looking and pages of results pop up. All types of agencies specialising in different areas “Crucial tips for choosing the right Marketing Agency”
Planning for business success
As summer draws to an end, we start to turn our focus to the winter. Before we know it we’ll be starting a new year. “Planning for business success”
Cocktail Marketing hits the headlines
Never believe anyone that says starting up your own business is easy, it really is hard work. From self-promotion, attracting clients and building relationships to “Cocktail Marketing hits the headlines”
Eight ingredients to nailing a Creative Brief
A creative brief is essential if you want to get the best out of your creative agency, without it how will the agency know what “Eight ingredients to nailing a Creative Brief”
Creative Marketing
In this digital age, you can’t get away from advertising, advertising and even more advertising. Yet every business knows, you can’t just open your “doors” “Creative Marketing”
Five misconceptions about Brand
1 – A logo is a brand Let’s look at a brand as a person for a moment, we’ll call him Jeff. His personality, mannerisms “Five misconceptions about Brand”
Why your agency needs to have a strong background in marketing strategy
The world of marketing is evolving rapidly, in fact it’s changed more in the past 10 years than the previous 50. It’s becoming more diversified, “Why your agency needs to have a strong background in marketing strategy”
Farewell Wally Olins – Father of Brand
Wally Olins’ passing yesterday may have left the creative community full of sadness, but we celebrate the huge legacy he has left with us. The “Farewell Wally Olins – Father of Brand”
Does BRANDING matter?
To know if brand matters first we should clarify what a brand is: Let me whisk you off to the world of imagination and picture “Does BRANDING matter?”
BRAND is more than just a logo
A successful company knows their staff are the face of the business, but for that team to speak as one company they must all use “BRAND is more than just a logo”