Case Study – Deafinitely

Logo with link to websiteWhat We did:

  • Brand Identity
  • Brand Strategy
  • Marketing Strategy
  • E-Commerce Website Design
  • Social Media
  • Advertising Campaign

The Brief

Cocktail Marketing was approached to launch an adult education facility for a new start up business. As a new business they came to us with their proposed name and business strategy. To get the business up and running with in their deadline they required a whole host of elements: including brand, visual identity and marketing strategy right through to e-commerce website build and social media.

The Solution

The team at Deafinitely, had for years been preparing to start their business, and although they all knew the education industry very well, we managed to get them focusing on marketing and selling their service. With brand workshops we defined how each of them saw the business going forward and could capture that essence in the brand, they evolved it into an identity and marketing strategy, to get them focused on the future. Together with the technical side of producing a simple e-commerce and course booking system, this set them up ready to launch.

The Result

We worked with the Deafinitely team to define exactly what it is that makes their service special. Different. Better. What it is that makes them stand out from the crowd and where they want their business to go in years to come. Our dynamic approach to branding has proved instrumental for this new business. We have created a powerful, cohesive base of brand identity, expression and application from which our clients can now grow. Giving them a united “voice” with a strong brand.