Case Study – Notary

Notary LOGOWhat We did:

  • Brand Identity
  • Brand Application
  • Brand Toolkit
  • Product Design
  • E-Commerce Website Design
  • Social Media
  • Launch Campaign

The Brief

Cocktail Marketing was approached to launch a stationery product range for an established printing firm. Treating the launch as a new business, the wide brief required us to develop a notebook brand from the ground up; including brand name, visual identity and product design right through to e-commerce website build and launch campaign.

The Solution

In a crowded marketplace Cocktail Marketing found real areas of differentiation focussing on Great British design and craftsmanship. We then generated an integrated brand strategy based around these USPs to develop the Notary brand. The combination of British heritage and forward thinking product design was translated into every aspect of the launch from tone of voice to photographic style.

The Result

We worked with our clients to define exactly what it is that makes their product special. Different. Better. What it is that makes them stand out from the crowd.

Our dynamic approach to branding has proved instrumental for this new business. We have created a powerful, cohesive base of brand identity, expression and application from which our clients can now grow.

UPDATE – On 24th March 2014, Notary were given the Small Business Sunday award, by Dragon’s Den Theo Paphitis.